Branding and brand identityA brand people remember.
Your brand is how people recognize you, remember you and decide to trust you. We design logos, colors, type and messaging that work together everywhere you show up.
- Logos & identity
- Brand guidelines
- Messaging
- Rebrands
More than a logo. A complete brand identity.
Every color, word and detail is chosen on purpose, and built to work everywhere, not just on your homepage.
- Logo and visual identity
A logo, marks and visual elements that are yours alone and work at every size, from a favicon to a sign.
- Color and type system
A palette and typefaces chosen to say the right thing about you, with clear rules for using them.
- Brand guidelines
An easy-to-follow guide so your team, printer and developer keep everything consistent.
- Naming and messaging
Your voice and the words that explain what you do, clearly and confidently.
- Brand refreshes
Outgrown your current look? We modernize it without losing what people already recognize.
- Applied everywhere
Your brand carried through your website, social media, email and print, so it all feels like one company.
Small choices, a different business.
Change the colors and type of a made-up coffee roaster and watch the whole brand shift with them. This is the kind of decision we make with you.
Color palette
Type style
In a real project these choices come from what we learn about your customers, your competitors and the feeling you want people to have.
JuniperRoastersjuniperroasters.com
Everything you need to use your brand.
- Logo files in AI, PNG, SVG and PDF
- Color palette with print and web values
- Typography for headings and body text
- A brand guide your whole team can follow
- Messaging basics: voice and key phrases
- Key collateral, like social templates or print
Clear steps, no mystery.
- 1
Discover
Your values, voice, goals, customers and competitors.
- 2
Direction
Mood boards and the big idea behind your brand, agreed with you.
- 3
Design
Your identity designed and refined together until it feels like you.
- 4
Guidelines
A toolkit and every file you need, plus help applying it if you want it.
Can you just design a logo?
Yes. We will still ask the big questions about your business and customers, so the logo works everywhere you use it, not just on your homepage.
What is included in a full branding package?
Usually a logo, color palette, typography, icons, a brand guide, messaging basics and key collateral such as social media templates or print pieces.
Do you do rebrands?
Yes. Whether it is a full overhaul or a refresh, we help you evolve without losing what already works.
Will I get all the files I need?
Yes: AI, PNG, SVG, PDF and anything else your printer, developer or designer asks for.
How long does branding take?
Most full branding projects take 3 to 6 weeks, depending on scope. We give you a clear timeline before we start.
Can you design my website too?
Yes. Branding and web design under one roof means your new brand carries straight through to your website without anything getting lost.
Ready for a brand that feels like you?
Whether you are starting fresh or reworking what you have, tell us about your business and we will come back with a plan.
Prefer to write? Send us a message
