Brand Strategy

Your brand is more than a logo. It’s how people recognize you, remember you, and—more importantly—trust you. At Luminos, we help businesses create bold, authentic branding that’s built to last, not blend in.

Why Luminos?

We build with purpose.

Every color, word, and detail is intentional—not just trendy or nice to look at.

We go deep.

We learn what makes you different, then design to bring that forward clearly.

We make it usable.

Your brand isn’t just for a homepage—it’s built to work everywhere you show up.

We work with humans.

No handoffs and good lucks—we collaborate, explain, and refine things together.

Why Branding Matters

Your brand isn’t just decoration. It’s how you connect with people, how they remember you, and how they decide if you’re their kind of business. Strong branding builds trust. Weak branding… disappears.

The Brand Toolkit. How We Build Your Brand.

Logo & Visual Identity

We design logos, type systems, and visual elements that form the foundation of your brand.

Brand Guidelines

From fonts to color to voice—we build easy-to-use systems that keep your brand consistent everywhere.

Naming & Messaging

We help you define your voice and say what you do in a way that’s clear, confident, and human.

Brand Refreshes

Outgrown your current look? We realign and refine without losing what already works.

Ready for a Brand That Feels Like You?

Whether you’re starting fresh or reworking what you’ve got, we’ll help you build a brand that clicks—with you and your audience.

(Clear steps, no mystery branding energy.)

What It’s Like to Work With Us

Discovery & Strategy

We learn your values, voice, goals, and audience.

Creative Direction

Moodboards, inspiration, and the “big idea” behind your brand.

Design & Build

We craft your identity and refine it together.

Guidelines & Assets

You leave with a toolkit that makes it easy to stay on-brand.

Ongoing Support (Optional)

Need help applying the brand across touchpoints? We’re here for that too.

Still Wondering About Something?

We’ve got answers to the stuff people actually ask.

Can you just design a logo?

Sure—but we’ll still ask the big questions to make sure it works for your brand, not just your homepage.

What’s included in a full branding package?

Usually: logo, color palette, typography, icons, brand guide, messaging basics, and key collateral (like social or print).

Do you do rebrands?

Yes! Whether it’s a full overhaul or just a refresh, we’ll help you evolve without losing what works.

Will I get all the files I need?

Yep—AI, PNG, SVG, PDF, and anything else your printer, developer, or designer might ask for.

Can I add website design later?

Absolutely—and your new brand will be ready to carry across your entire digital presence.

How long does the branding process take?

Most full branding projects take 3–6 weeks, depending on the scope. We’ll give you a clear timeline up front—no surprises.